Every brand, small or large, needs established guidelines to maintain a consistent identity.  A brand standards guide accounts for the rules which keep your brand’s public perception in line with your company’s desired image.  It is a tool for establishing the voice and personality of a company and is the basis for all communication made on behalf of that brand.

When establishing a new brand identity for our clients, the creatives at GuRuStu will author a brand standards guide that details correct logo usage, establishes uniform font and typography rules, and ensures a consistent color palette across digital and printed media.  Proper image use, tone of voice, and visual examples of common “do’s and don’ts” are also provided.