Projection Mapping: the Modern Campfire You Need To See
Insights, Multimedia / 05.09.17 / Arvin Sepehr

Projection Mapping is an innovative initiative, a modern campfire you need to see to understand. The uses are as broad as light itself. It’d be silly to call it “new” because the Sun has basically been doing this for as long as its been around. Nevertheless, if a picture is worth 1,000 words, Projection Mapping will leave you speechless.

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The Message is the Message. Part Two.
Insights / 04.13.17 / Arvin Sepehr

Pay attention to your message. Pay attention to the overarching logos you’re promoting. Is this about arming your customers with more mediums, structuring pipelines of cash in an attempt to fill that punctured bucket called your soul? Or are you proactively trying to make something beautiful, aware that doing so is not the easiest way, but ultimately the only one that is worthwhile?

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Tough Love for Marketers: Law of Diminishing Returns
Branding, Insights, Multimedia / 02.06.17 / Arvin Sepehr

Marketing at its best is a matter of informing. It is the act of making those who will benefit from a service or product aware of that service or product. It is the utilization of abstract or intangible strengths to meet concrete and tangible needs. Like any other helpful entity, the extent to which it is helpful is sadly the depth of harm to which its abuse will sojourn.

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Reinventing Data Marketing: What Spotify is Doing
Insights / 12.19.16 / Felecia

Data mining, at one time, was deemed as an invasion of privacy. These days it’s an acceptable method to making your web experience tailored to fit your desires. Spotify is not directly selling services to their consumers by data mining but creating content from the data to grab the attention of their target audience.

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The Message Is The Message. Part One.
Insights / 09.26.16 / Arvin Sepehr

This message merits stating because “the medium is the message” ideology, while particularly useful to those who sell the mediums, is ultimately leading humanity to a culture that has totally cut itself of from all those messages that don’t pertain to the mediums either directly or indirectly.

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IKEA Says Yes. Clearly Swedish Brands Get It.
Branding, Community / 09.12.16 / Arvin Sepehr

IKEA could very well have become a furniture company who catered to that select percentage of people in the world who redo the furniture in their homes every couple years by walking into the place with the most attention-getting reputation and order all new everything. IKEA is a brand with integrity, and that’s ultimately what Branding comes down to.

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We Like Zuckerberg, But We Need More Zane Lowe
Community / 09.06.16 / Arvin Sepehr

In case you’re not familiar, Zane Lowe is one of the foremost authorities when it comes to music. The dawn of Apple Music introduced a Zane-produced radio show called Beats One. Almost every day of the week, Zane plays the newest and best in music from all around the world in one place.

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Millennials, The Generation That Knows Logos Matter(s)
Community, Insights / 08.29.16 / Arvin Sepehr

To be taken seriously by Millennials, pay attention to your logos. The uproar over a popular brand changing logos says a lot about the way things have changed in the business world. It used to be that businesses had to work really hard to be deemed relevant and newsworthy by millennials.

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Volvo Gets It.
Branding / 08.12.16 / Arvin Sepehr

By telling the story of their nation’s most decorated soccer star, Zlatan Ibrahimović, Volvo said a lot about themselves. Instead of hearing the same old jargon about how this car will cure that God-shaped hole in your soul, they demonstrated the similarities between Zlatan’s difficult but successful journey and their own. By displaying only subtle glances at the Volvo V60, the rest of the 3 minute-long spot connects the audience not with a sense of materialism, but one of conquering impossible odds to accomplish worthwhile tasks.

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