Meals on Wheels
Non-Profit Brand Identity, Marketing & Video Production
Meals on Wheels of Metro Tulsa utilized GuRuStu to rebrand their organization and raise awareness for their cause.
GuRuStu designed a new logo and branded print collateral for Meals on Wheels of Metro Tulsa.
GuRuStu designed a new logo and branded print collateral for Meals on Wheels of Metro Tulsa.
"[The new brand] is bold and confident, but also friendly and approachable. It is contemporary but still reliable."
-Jill Thompson
Director of Communications
Meals on Wheels of Metro Tulsa
GuRuStu brought awareness to the new brand identity with the “MOW-mobile”, a VW Beetle covered in Meals on Wheels decals and filled with Meals on Wheels food trays. The “MOW-mobile” made several appearances at events around Tulsa, was driven by the city’s mayor, and effectively brought attention to the brand’s new identity.
The "MOW-mobile" encouraged participants to guess the number of meals in the backseat of the beetle. The winner received a Quiktrip gas card.
Mayor Dewey Bartlett delivered meals to MOW recipients in an effort to raise awareness. GuRuStu shot footage of the event and gathered multiple news networks to cover the story.
GuRuStu has designed mini websites for various MOW fundraisers, which allow users to make donations and purchase tickets for the events.