Final Touch Commercial Cleaning

Creating a Clean Identity

Final Touch Commercial Cleaning has been in business for over 30 years in the Tulsa and Oklahoma City markets. They clean over 4 million square feet nightly with their dedicated staff of over 200 team members. Our goal with this rebranding effort was to better position Final Touch Commercial Cleaning as a highly skilled and capable commercial cleaning company. They were commonly mistaken for a residential cleaning company and needed to be portrayed as a larger corporate company focused on cleaning large scale commercial properties.


Services:


The Final Touch glove was simplified to give the brand an easily recognizable mark while maintaining the concept established by the previous identity. The shape behind the glove can be read as a shield or an office building, emphasizing both Final Touch’s strength as an long-lasting business and their commercial cleaning capabilities.
The notion of cleanliness is reflected within Final Touch’s brand collateral by utilizing white space and minimal copy that is simple and effective.

Related Work:

Brand Identity, Collateral & Web Design
Building a Brand from Scratch