In regard to spreading a message, the world was different in 1967.

No it wasn’t. I mean, it kinda was. One way things have changed is that you’re reading a serious blog post that starts out by contradicting itself in a stream-of-consciousness-never-would-have-happened-in-1967-due-to-too-many-dashes-between-words-lol-irony way. Yes, things are more self aware. Yes, some things have changed. Culture has changed. But the world hasn’t. The amounts of things being acquired have changed, the things being acquired haven’t.

In other words, we’ve been making new, more expensive containers to protect and ensure the transactions of the same things. Yes, things are more self aware. For example, I’m aware that even if you’re reading this (most blogs exist to boost SEO these days), you’re reading it with several other tabs open and ready to close this one and move on to the next blog because this blog writer is being a bit too lofty and less straightforward about business-esque matters. But if you’ll suspend your cynicism for a bit (a lot to ask, I know), you’ll realize the simplest way to solve these issues is to pay attention to the message you’re consuming and producing on a daily basis.

The mediums matter, they make money and garner the fascination of tech-lusters and gadget-gushers. But if you’re in the business of selling the mediums, you’re either helping or hurting humanity. Being against it, in this case, means possessing the willingness to look the other way while messages are pimped rather than perfected because you’re getting a cut of the profits. Your message matters because your logos matters. The philosophy and pathology that motivates your message and informs all of your decisions has everything to do with where we’re headed as a human race. Your problem is not that your company doesn’t have enough influence. It may be that you’re poorly stewarding the egregious amount of influence of which you’re unaware.

Pay attention to your message. Pay attention to the overarching logos you’re promoting. Is this about arming your customers with more mediums, structuring pipelines of cash in an attempt to fill that punctured bucket called your soul? Or are you proactively trying to make something beautiful, aware that doing so is not the easiest way, but ultimately the only one that is worthwhile? The innovators and geniuses of today are all about discussing those in history who’ve done the latter. It’s quite possible that in our worship of inventors and creators, we’re only ensuring the exclusion of our names from that list.